Marketing and Communications

The Marketing and Communications Department at Mat-Su College manages the college's presence across digital, broadcast, print, and traditional marketing channels. Our team develops clear, engaging, and effective communications that support student recruitment, enrollment, community engagement, and the college's mission. 

Website Update Request

When requesting a website update, please provide:

• The URL of the page to be updated
• The exact location of the change
• The new text or file (PDF's must be accessible)
• Active links that can be pasted directly  

Updates typically take 1–2 weeks, depending on the complexity of the request, current workload, and factors outside the department's control.
To submit a website update request, email the Marketing and Communications Department at msc.marketing@alaska.edu

Marketing Material Request

Departments and faculty requesting marketing and communications services should submit requests at least 2–3 weeks before materials are needed. Advance notice allows adequate time for project planning, design, content review, revisions, accessibility checks, and final approval. Larger or more complex projects may require additional lead time.

Submit your request via email with the following details:

• Type of material needed and size (flyer, poster, digital screen display, ad, social media graphic, brochure)
• Target audience
• Finalized text (event name, date, time, location, body text/copy, point of contact)
• Graphics or images to be used
• Date Materials are needed

To submit a marketing material request, email the Marketing and Communications Department at msc.marketing@alaska.edu

Event Promotion Requests (Events open to the public)

Departments or groups requesting promotion of a public event should submit all event details at least 3–4 weeks before the desired promotion start date. Advance notice allows sufficient time to develop a marketing plan, create promotional materials, obtain necessary approvals, and schedule placement across appropriate marketing channels.

Submit your request via email and include the following information:

• Department or group name
• Point of contact (name, email, and phone number)
• Finalized text (event name, date, time, location, location, body text/copy, point of contact)
• Graphics or images to be included
• Desired promotion start date

To submit an event promotion request, email the Marketing and Communications Department at msc.marketing@alaska.edu

Campus Advertising Review Process

To ensure consistent, accurate, accessible, and professional communications, all college-affiliated advertising and promotional materials must be reviewed by the Marketing and Communications Department prior to publication, distribution, or display. This includes advertising placed in newspapers and other print publications, radio, television, digital platforms, and other external venues.

Departments, academic programs, committees, student organizations, and individuals representing Mat-Su College who wish to promote a college-related event, initiative, program, or service through posters, flyers, digital materials, or other promotional formats should submit materials to Marketing and Communications for review prior to distribution.

The review process ensures materials align with Mat-Su College Branding Guidelines, accessibility standards, institutional messaging, and applicable university policies. Materials may be returned for revisions to address branding, accessibility, accuracy, or other requirements prior to approval.

To allow adequate time for review and any necessary revisions, materials should be submitted at least one week before the intended publication, distribution, or display date.

Questions or materials for review may be submitted to Marketing and Communications at msc.marketing@alaska.edu.

Branding & Required Information

A branding guide is available in the S drive under Marketing Resources
To access approved versions of the logo files, official college colors, and find the micro version of the UA Nondiscrimination Statement, visit the logo usage webpage. The current full Nondiscrimination statement can be found on UA's website.

All internally created materials are must comply with the Mat-Su College Branding Guidelines and include the following:

• The official Mat-Su College logo 
• The UA Nondiscrimination statement
• The name of the sponsoring department, office, or academic program, or recognized student organization
• At least one current contact method (phone number, email address, or website page)
• All relevant event or program information, including the date, time, location, and other pertinent details

Photo & Video Use

Mat-Su College captures photos and videos of students throughout the year for promotional purposes. By enrolling, students acknowledge that their image may appear in college publications, both digital and print.

Business Card Request

To order business cards please provide the following information along with a signed PR.
Name
Job Title
Department
Phone#
Email

Account # 3332
Cost per 100- $25
Email requests to the Marketing and Communications Department at msc.marketing@alaska.edu

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Staff